Top 5 Entertainment Mascot Games Performance in the UK for Q2 2025

In the second quarter of 2025, the top entertainment mascot games in the UK displayed varied performance across downloads, revenue, and active users. Data from Sensor Tower provides insight into these trends.

Minion Rush: Running game from Gameloft showed a significant peak in weekly revenue, reaching approximately $1.1K in late May, before declining to around $607 by the end of June. Weekly downloads peaked at 11.2K in the week of May 26, with active users climbing steadily to 59.1K by mid-June.

Sonic Dash: Fun Endless Runner, developed by SEGA, experienced a peak in weekly revenue of $1.1K in early May. Downloads began at 7.6K in late March, dropping to 4.8K by the end of June. Active users started at 39K and gradually decreased to 29.1K.

For Sonic Forces: Run Battle Game, also from SEGA, weekly revenue began at $3.4K and ended at $2.9K, with a dip to $2.3K in late May. Downloads started at 4.1K, closing at 3.3K, while active users saw a notable decline from 29.5K to 12.3K.

World of Peppa Pig NETFLIX by Netflix, Inc., had modest revenue, with minor peaks in May and June. Downloads surged to 9.9K in late May, and active users peaked at 12.1K in the same period.

Lastly, World of Peppa Pig: Kids Games from Find Your Fun saw a substantial revenue drop from $22.9K at the start of the quarter to $59 by the end of May. Downloads began at 4K, decreasing to 2.3K, while active users fluctuated, reaching 11.2K in late June.

These figures highlight the dynamic nature of the entertainment mascot games market in the UK. For more detailed insights, visit Sensor Tower.